Brands, sites & feeds we've made

A brand is more than a logo. We design the mark, the look and the rules that keep it consistent, then show it working on a cap, a bucket, a website and a feed.

What's a brand book?

A brand book is the instruction manual for how a brand looks, sounds and behaves.

It puts the logo, colours, typefaces, imagery and rules in one place, so anyone can use the brand correctly: a printer, a developer, a new hire, a shop that wants to stock your product. No guessing, no redoing, no calling the designer to ask which blue.

That consistency is what makes a brand feel trustworthy. People rarely notice it when it is right, but they always notice when it is wrong.

Brand bookLondon

Contents

Everything in the Magic Personnel brand book, in the order it appears.

Our mission: to provide a service that alleviates the stress of everyday and last-minute situations, to be peace of mind, and a brand you can trust, beside the keyhole M on a cushion
Brand values: competence, consistency and trust, beside the keyhole M on a tote bag
The Magic Personnel logo with its construction grid, and the logo on white and black cards
Logo concept: the lock, the magic wand, the roof and the serving dish combine into the logo
Colour palette: black, magic blue, magic gold and white, with their hex codes
Typography: Gilroy for the logo, with the full alphabet, and a script typeface for display
The brand on a tote bag, cup, jar, cap, sweatshirt, hang tag and box
The brand on a t-shirt, brochure, wall print, card and paper

Next chapter

Want something similar for your business?

Tell us about it and we'll come back with a real plan, not a sales pitch.

Start your brand

Closed. Drag the cover to open.

Drag the cover to open

* For illustration only. A full brand book is far more extensive.

Brand identity

Four brands, each with the idea behind it, the colours and type, and the mockups.

Magic Personnel

Housekeeping and personal assistance, London

  • Brand identity
  • Logo
  • Identity
  • Brand book

What we made

  • Logo and wordmark
  • Logo concept and meaning
  • Colour palette and typography
  • Brand book
  • Merchandise and print mockups

Palette

  • Black#000000
  • Magic Blue#00A2C7
  • Magic Gold#F2C047
  • White#FFFFFF

Type

Gilroy Semibold · Script display

A housekeeping brand in London, with a little magic added

Client
Housekeeping and personal assistance
Where
London
Brief
Simple and aesthetic
Starting point
An existing logo we refined

Magic Personnel is a housekeeping and personal assistance business in London. The founder wanted a brand that felt simple and aesthetic, and she already had a logo that worked beautifully.

So we didn't start again. We kept the logo and added the small details that tell the story: a keyhole in the M for trust, a wand for the I, a serving cloche in the e for hospitality, and a roof with a spark over the top for home. Easy to miss at first glance, hard to unsee after.

Then we built the rest of the brand around it: a black, blue and gold palette, a clean geometric typeface, and a brand book showing the logo on totes, caps, boxes and print. It is branding for a small business done lightly: respect what already works, and add the details people remember.

Brand identity design Start your brand

The ideaFour ideas, one wordmark

  • The lockTrust, security and discretion. The M carries a keyhole.
  • The wandMagic, ease and service. The I becomes a wand.
  • The roofHome, household and care, with a spark at the peak.
  • The clocheHospitality and personal service. The E carries a serving dish.

UltraSeal Waterproofing

Waterproofing solutions by Vogelcorp

  • Brand identity
  • Logo
  • Mascot
  • Packaging

What we made

  • Mascot logo
  • Logo adaptability rules
  • Typography
  • Colour palette
  • Packaging and merchandise mockups

Palette

  • Amber#EF9F09
  • Brick#A6351D
  • Black#000000
  • White#FFFFFF

Type

Queensides

A mascot-led brand for a waterproofing company

Client
Waterproofing (UltraSeal, by Vogelcorp)
Built around
Protection, visibility on site, durability
Starting point
Designed from scratch, mascot included

UltraSeal Waterproofing Solutions, by Vogelcorp, is an engineer-led waterproofing business. We designed its brand from scratch around protection, visibility on site and durability.

A crab mascot in safety goggles, holding a roller and a bucket, stands for precision and heavy-duty moisture protection, paired with a clean geometric wordmark. Amber makes it easy to spot on a job site, brick red grounds it in masonry, and black and white keep technical documents and field adverts easy to read.

The brand book sets the rules so it stays consistent: how the logo adapts to amber, brick and black backgrounds, which typeface to use, and how it looks on a bucket, a cap, a box and a bus shelter. Waterproofing company branding has to work on site and on paper.

Brand identity design Start your brand

The ideaBuilt to be seen on site

  • The mascotPrecision, heavy-duty moisture resilience and active surface protection.
  • AmberHigh energy and immediate notice on a job site.
  • BrickEarthy masonry and structural brickwork.
  • Black and whiteCrisp legibility on technical documents and field advertising.

Flower Grid

Yoga and wellness

  • Brand identity
  • Logo
  • Badge
  • Stationery

What we made

  • Logo badge
  • Logo evolution
  • App icon tiles
  • Monochrome versions
  • Stationery and tote mockups

Palette

  • Gold
  • Black
  • White

Type

Serif wordmark

A warm, welcoming logo for a holistic wellness brand in Croydon

Client
Holistic wellness
Where
Croydon
Brief
Warm, welcoming, shows what they do
Starting point
Designed from scratch

Flower Grid is a holistic wellness brand based in Croydon. The brief was a logo that feels warm and welcoming and shows, at a glance, what they do.

We designed it from scratch by joining two simple ideas: a seated yoga figure and a flower. Interlocking petals form a circular badge with the figure at its centre, drawn in a fine gold line so it feels precise but warm, never ornate.

Then we made it work in real life: black and gold versions, app icon tiles, a solid black and white version for stamps and receipts, and a tote and letterhead mockup. A small wellness business needs one mark that works on a screen, a bag and a certificate.

Brand identity design Start your brand

The ideaYoga plus flower

  • The figureA simplified seated yoga figure for human-centred practice.
  • The petalsInterlocking petals form a calm, symmetrical flower grid.
  • The lineFine gold linework: precise yet warm, without feeling ornate.
  • MonochromeSolid black on white and white on black, for stamps, receipts and embroidery.

MIC Studios

Pregnancy and postnatal fitness

  • Brand identity
  • Logo
  • Identity
  • Brand book

What we made

  • Logo and wordmark
  • Logo concept and meaning
  • Colour palette and typography
  • Logo variations
  • Brand book
  • Print, apparel and device mockups

Palette

  • Soft pink#F3457E
  • White#FFFFFF

Type

Rounded uppercase logotype

A confident, warm logo for a pregnancy and postnatal fitness studio

Client
Women's fitness and Zumba studio for pregnant women and new mothers
Brief
Supportive, empowering and warm, not aggressive or athletic
Delivered
Logo, variations, palette, typography, mockups and a brand book

MIC (Make It Count) Studios is a women-centric fitness and Zumba studio for pregnant women and new mothers. The brief was a logo that shows pregnancy and fitness together, without fear or fragility.

The mark is a stylised silhouette of a pregnant woman standing tall and confident, held inside a circle. The circle stands for wholeness, safety and care; the upright posture says pregnancy and wellness can go together. Soft pink and white keep it warm and welcoming, never aggressive or overly athletic.

It is deliberately simple so it stays recognisable on a phone screen, a poster, a t-shirt or a sign. We set it out in pink, white and reversed versions, tested it on a framed print, a tee, a box, a tablet and a laptop, and put the reasoning into a brand book.

Brand identity design Start your brand

The ideaA circle and a confident silhouette

  • The silhouetteA pregnant woman standing upright: motherhood and life, with fitness, strength and confidence.
  • The circleWholeness, safety and care, and the cycle of life. A shape that feels protective.
  • The pinkWarmth, compassion and a nurturing space, without harsh fitness branding.
  • The letteringClean, rounded capitals: approachable, confident and clear.

Websites, apps and Instagram grids

Web design, software and Instagram grid design for small businesses, shown the way people meet it: on a screen and in a feed. Not sorted by client, just a look at what we have made. Some of it you can try live.

  • Visit site (opens in a new tab)

Questions answered

Explore our services
Can you build on a logo we already have?

Yes. For Magic Personnel, a housekeeping business in London, the founder already had a logo she loved. We kept it and added small details: a keyhole in the M, a wand as the I, a cloche in the e, and a roof with sparkles. If your logo works, we will say so and build around it.

Do you design logos from scratch?

Yes. Flower Grid, a holistic wellness brand in Croydon, and UltraSeal Waterproofing Solutions both started with a blank page. We designed the logo, the colours, the typefaces and the rules for using them.

What does a brand identity project include?

It depends on the business. The projects on this page include a logo and its variations, a colour palette, typefaces, mockups on real products and a brand book that pulls it all together.

Do you design websites and Instagram grids as well?

Yes. The websites and Instagram grids further down are ones we have designed for small businesses, from wellness and spirits to packaging and consultancy. If you already have a brand we can design the site and the feed to match it; if you don't, we can start with the brand.

Do you build software and chatbots too?

Yes. We built Luna, an AI wellness companion chatbot for a wellness clinic (you can try it live in the Portfolio above), and an ISO audit software platform for iAudit Global. Both are shown with the websites and Instagram grids.

Can you help people find the brand online too?

Yes. We also work on SEO, AI search and websites, so your name, logo and messaging are built to be found as well as remembered.

Live

(opens in a new tab)
Loading the live view…

This is the live product. Please don't enter personal information.

Now it's your turn.

Type what you want to be found for. We'll come back with a real plan, not a sales pitch.